There are many similarities of course, but also several key differences. First and foremost, toys don’t have rules. Toys can be played with in any way and only your imagination sets those boundaries. In that sense, toys are more open ended and can be played with in many different ways. Digital toys are the same, but even more versatile as you fit so many of them in one device. Games, however, have specific rules, a "right or wrong" way of playing and often an emphasis on winning and losing. This is not necessarily a bad thing, but it is different.
At Toca Boca we’ll be experimenting with both types, but we think there are too few digital toys for kids that challenge and stimulate their development and creativity. So that’s where we’re focusing our efforts for the moment.